College Goals

Following MingDao’s traditional spirits—passion, vision, action—and MingDao’s ultimate goals for character, humanity, and talent education, the College of Management aims at maintaining the highest level of educational quality to advance our students achieving their higher career goals in business practices and academia.

Win the business, LOHAS the life is our slogan, which also serves as the ultimate goals for business education of this college. All students are being taught and trained in such a way that they know to do the right things right with motivated visions. Our graduates are characterized with essential elements of professionals, managers, leaders, and entrepreneurs. They are capable of defining, analyzing, and solving any problems and challenges rigorously, and communicating with people logically. More importantly, they learn to remain themselves with healthy lifestyles!

Currently, this college comprises five undergraduate departments including business administration, global marketing and logistics, finance, hospitality management, recreation and holistic wellness. Additionally, the college also provides one bachelor degree program (BBA) and two master degree programs (EMB and EMBA). We offer battery of course modules to satisfy the changing needs of global business while maintaining a culture of innovation and dedication to research.

Faculty and Student

Faculty

In total, the College of Management has 75 full-time faculty members, including 3 professors, 14 associate professor, 49 assistant professor, and 9 lecturers. 55 of which hold Ph.D. degree, 15 of which hold Master degree, and 5 of which hold Bachelor degree. Details for each department are presented below:

Statistics of Full-time Faculty Members

Student

Normally, there are 1306 full-time students, 1104 part-time students enrolled in this College. About one third of them are from northern Taiwan, another on-third from central part, and the remaining from southern, eastern parts as well as offshore islands. A breakdown of our enrolled students to each department is summarized as follows:

Statistics of Students

Department Highlights

Department of Business Administration

This department aims to provide quality education of business administration in general fields of business. Its mission is to prepare students for the first-line management in both public and private sectors upon graduation and to become successful managers and leaders in their future careers by the following:

l       Design a broad spectrum of business courses for students to develop their managerial competences in general fields of business.

l       Provide diversified programs integrating a strong fundamental study in business.

l       Build on core trains in human resource, finance, marketing, and production management.

Department of Hospitality Management

This department aims to be Taiwan ’s premiere provider of quality-applied education in Culinary, Pastry Arts and Hotel and Restaurant Management. Its mission is to enable students to succeed in their individual careers and life goals by the following measures:

l       Develop and deliver a dynamic and relevant curriculum in partnership with industry.

l       Deliver curriculum by expert staff that foster a positive learning environment and a culture of continuous learning.

l       Build on core strengths in culinary arts and hotel and restaurant management.

l       Develop graduate with strong technical skills and applied knowledge.

l       Provide learning facilities that are modern and well equipped.

Department of Receration and Holistic Wellness

This department aims to provide practical education on leisure activities guidance, regimen wellness, and management of holistic wellness business. Its mission is to enable students to become successful managers and professionals in their future careers by the following:

l       Design a broad spectrum of courses for students to develop their skills on leisure activities design and operation, regimen wellness and business management.

l       Provide diversified programs integrating a strong fundamental study in holistic wellness.

Department of Global Marketing and Logistics

This department provides an innovative, critical thinking and creative environment committed to the excellence and elegance of global marketing and logistics education. It offers a solid education in the theory and practice of global marketing and logistics while also providing opportunities to more thoroughly study a particular aspect of the field so that they can succeed and thrive in tomorrow's challenging global marketplace. Current focuses are on consumer behavior, development and analysis of marketing strategies, retail management, marketing research, sales management, and global marketing. Its missions are as follows:

Offer students a wide range of perspectives on what makes successful marketing as well as a broad selection of programs designed to prepare students for a variety of careers.

l       Provide practical education in specific topics of study and offer an educational experience including a strong emphasis on social responsibility in global marketing and logistics.

l       Design for students to plan and execute the conception development, pricing, promotion, and distribution of products and to manage customer relationships that benefit their organization and their stakeholders.

l       Prepare students for careers in sales, marketing research, brand management, retail marketing, and marketing communications, and for graduate studies in business, and advertising.

Department of Finance

This department aims to provide theoretical and practical education on finance, investments and financial institution management. Its mission is to carefully prepare students for challenging and highly responsible careers in managing the financial operations of businesses, private and public institutions by the following measures:

l       Design a broad spectrum of finance courses for students to develop their competences in fields of financial management.

l       Provide diversified programs integrating a strong fundamental study in finance, economics and management.

l       Build on core trains in finance, investments, and financial institution management.

Master of Business Administration (MBA) Program

This MBA program, originally Institute of Management established in 2003, is renamed as its current degree program under the College of Management in 2008. It aims to provide high-quality theoretical and practical education on general business administration to foster students becoming intermediate- to high-ranked mangers and leaders in their future careers.

Executive Master of Business Administration (EMBA) Program

The EMBA degree program was launched in 2007. It was originally under the Institute of Management but currently under the College of Management. This program aims to advance the innovative knowledge for the on-job professionals in various industries, focusing on advanced business administration, marketing, finance, management practices. Students are required to form cooperates and to take part in the real operation and management.

Bachelor of Business Administration (BBA) Program

This BBA degree program was established in 2007 under the College of Management but administrated by the Continuing Education Department. It provides business administration study in general fields, aiming to prepare students for the first-line management in both public and private sectors upon graduation. A two-year overseas exchange study at UK is honored to eligible students with proven English capability.